Synergy

Synergy is the continuity of advertisement, for example in films, if a film has a sequel the poster may have the same font style or layout design as the previous film poster, this is to remind the viewer of what they are familiar with. We will use synergy in our trailer by using the same font and colour scheme throughout our trailer, poster and magazine cover.



The Insidious films all maintain the same dark theme throughout all of their posters, they all also have the main characters and an evil force lurking over in the background. The same red colour has been used in each of the posters, either in the SI in Insidious or the number, we can see red as a danger or fear and the white as innocence or purity, speaking of innocence in each poster there is either a child or a child's toy. This is all continued in each poster, this is a great example of synergy, the audience who see the posters for the newer films will be familiar with this style because it is held throughout each poster.