Institutional Research

I chose to research The Conjuring and its distributors, there are 37 in total however some of the companies are world wide, same company different country, these are the distributors:

20th Century Fox,
Columbia TriStar,
Legend Cinemas,
Manfer Films,
New Line Cinema,
Roadshow Film,
Warner Bros. (Argentina, Brazil, Canada, Germany, Spain, France, Italy, Japan, Netherlands, Singapore, USA).

These are all theatrical, as the film is getting older it has been released on DVD and Blu-ray, here are the distributors for the physical copies:

Warner Home Video (Germany, Netherlands, Sweden, USA).


I have researched further into each distribution company and have looked at all of the major successful films each company has distributed;

20th Century Fox: Avatar, Deadpool, Star Wars, Titanic, Alien Covenant.
Columbia Tristar: Flatliners, Spider-Man: Homecoming, Life, The Shallows.
New Line Cinema: Annabelle, Straight Outta Compton, The Conjuring 2, Lights Out, IT.
Warner Bros: Inception, Chernobyl Diaries, Godzilla, Annabelle: Creation, IT.

For the films which these companies have distributed, it is a large range of genres which have been distributed which constantly changes the target audience, for the horror movies it is mainly the 15-24 and 25-34 year old who seem more interested in watching the films, the genders are split, whereas films such as Star Wars, Spider-Man and Avatar are different, as they are more for the whole family of all ages to watch.

Each company has by itself produced movies and distributed movies, however they are usually in co production with another large company, this doesn't necessarily mean they are leaning on other companies for help as they can then release the film to much larger audiences to make as much money as possible.

New Line Cinema is the company I am looking into the most as they have produced and distributed the most amount of horror films out of them all, New Line Cinema happens to be a subsidiary of Warner Bros. although this does not mean they work together a lot New Line maintains a separate development, production and distribution, but coordinates these functions with Warner bros.
Warner Bros. are a very large company which not only are not only involved in the production of films but in video games, music and television programmes, they have been involved with a lot of hit TV shows such as Arrow, The Big Bang Theory, Gotham etc. Their music group has signed on many famous artists such as Ed Sheeran, Gucci Mane, Jason Derulo, Skrillex and more.

New Line Cinema has gained a very good and popular reputation as they produced the Oscar Award-winning The Lord of the Rings film trilogy, which generated a combined worldwide box office of $3 Billion, this was then followed by a trilogy of films based on The Hobbit, which also generated close to the same amount, even being owned by Warner Bros. New Line Cinema are still doing a great job by themselves.

From the distributors I have researched, the most likely company to be interested would be New Line Cinema as they are the company which are most involved in producing and distributing horror movies, so to continue this trend oh horror movies they could be interested in distributing my company, however the movie is rather mainstream in a sense of an abduction and exorcisms, however it still stands out differently compared to other films such as Lights Out and The Conjuring. New Line Cinema being a large company however would probably not want to distribute a smaller, less known film due to the risk of losing money.

http://www.imdb.com/title/tt1457767/companycredits?ref_=tt_dt_co#distributors

https://www.warnerbros.com/studio/divisions/new-line-cinema

How will this research affect my ideas?

This research has affected my ideas that researching the different distributors, I have found out that they are all very large and are subsidiaries to Warner Bros. one of the Big Six, New Line Cinema being a subsidiary however is still a very large company which are very independent, looking at the films they have produced and distributed there is a lot of competition and high demand for a good film, especially with the horror movies they have released, each being very successful such as Lights Out and The Conjuring films. From evaluating all of this it has made me realise that for a good movie opening it has to stand out to audiences instantly and it must be different from the popular films out now, but still stick to the typical conventions of a horror. Due to the size of these companies, the audiences they can reach out to are all over the world, therefor I need to make my film opening appeal to all different audiences, it has also opened my eyes to looking into target audiences which I now feel the best age groups would be 15-24 and 25-34 as the horror movies which they have released seem to appeal to these age groups the most.