A trailer is used to attract large audiences to a film as producers can play around with the film's genre elements to make it familiar with the audience to ensure the film looks exciting and worth watching, the idea is to make the audience think that this film is unlike anything they have ever seen in this genre. By doing this it really shows off a films unique selling point, these elements could go as far as using a big name actor playing the lead role in the film, or by mixing different genres together and using different special effects to grab the audiences attention.
The Hitman's Bodyguard (2017)
https://www.youtube.com/watch?v=-d1XOshDSbg
The main USP of The Hitman's Bodyguard is the lead actors in the film and the mix of both Comedy and Action, the lead actors are both Ryan Reynolds and Samuel L. Jackson, two A list stars who are both very bankable actors, meaning they can be cast in any film and will most likely make a large profit. In the trailer we can see that these actors are very successful as it mentions Ryan Reynolds being a Golden Globe nominee and Samuel L. Jackson being an Academy Award Nominee, this can help grab the audiences attention as they are now aware that these actors are extremely successful and famous, being a nominee for these awards means they are brilliant actors. Ryan Reynolds has been included in hit films such as Deadpool, he is also cast for Deadpool 2, Life (2017), Safe House (2012) etc. these have all attracted large audiences and has made Ryan Reynolds become very popular in the audiences eyes. Samuel L. Jackson has starred in films such as The Avengers, Jurassic Park, Star Wars episodes 1-3, Captain America, Iron Man and even more, these films have banked a lot of money, giving Samuel L. Jackson a great reputation for being a fantastic, exaggerated actor.
Inception (2010)
https://www.youtube.com/watch?v=YoHD9XEInc0
Inception's main USP is its over the top special effects and CGI, the cities in which our main characters travel to become all computer generated as the whole city starts to fold over like a book, the special effects are breathtaking in this film as it leaves the audience wondering how they managed to pull something like this off. Christopher Nolan is excellent in tricking the audience into thinking that the sequence is computer generated whereas its actually practical effects, there are many instances in Inception where it looks like CGI but he has used practical effects instead such as when Di Caprio is sat outside a cafe and it blows up, shooting debris everywhere, this was all filmed on set. Nolan has produced over films such as Man of Steel (2013), this film used a lot of special effects and CGI, such instances include when Superman duels with the main antagonist and they both destroy a whole city, buildings which are destroyed and have collapsed, we are shown many establishing shots which really show how far CGI has come as it looks unbelievably realistic.
Shaun of the Dead (2004)
https://www.youtube.com/watch?v=LIfcaZ4pC-4
Shaun of the Dead mastered the mix of different genres, the most noticeable ones are Comedy, Action and Horror, because the film includes zombies it is classed as a horror as there are a few disturbing scenes, however, the ionic duo Simon Pegg and Nick Frost pulled off the hilarious movie, they have both made many funny films together, the film is unique as the producers cast Simon Pegg and Nick Frost who are known for making comedy films, it is also unique in a way in which it uses zombies to create humour, this hasn't been seen anywhere else at that time so releasing the trailer for the film built up a massive audience as this is fresh, new and a brilliant idea to combine the different genres. The film doesn't rely on any special effects or CGI to gain any attention but relies on the choice of actors, location and zombies.
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